The designer has already removed it from all social channels.
Mar 24, 2017
Fashion designer Tory Burch issued an apology Wednesday for a particularly tone-deaf video ad released the day before.
The “#ToryStory: An American Roadtrip” campaign, which has already been taken off the label’s social media, featured three white models, including Poppy Delevingne, rocking out to the song “Juju on That Beat” while driving cross-country in their summery styles. There were no models of color to be found.
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Twitter users immediately slammed the disconnect between the song and the model roster. “Disgusting! We are good enough to be the soundtrack but not visually seen,” one commenter wrote, while another snarked, “The caucasity.”
@thacelebritea What is this atrocity? pic.twitter.com/7NqOg10Jil
— Muna Mane (@LadyOnTheMuna2) March 22, 2017
Tory Burch definitely should’ve had women of color in that ad and that’s all I’m going to say about the situation.
— Morgan (@_MorganKD) March 22, 2017
The caucasity. https://t.co/fUpzgZjTmg
— Maura Chanz (@maurachanz) March 22, 2017
This is fucking disgusting! We are good enough to be the soundtrack but not visually seen. Culture vulture @toryburch #ToryBurch https://t.co/kB4Sacq4PO
— Kiaya (@Keepin_up_wit_K) March 22, 2017
The problem w/Tory Burch’s ad is it’s literally out of touch. Black children/teens everywhere went viral from that song/dance. Show that.