Applebee’s Texas Gift Card Promotion

Gift cards you’ve never used will do the trick too.

Applebee's Texas Gift Card Promotion

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By
Danielle Tullo

Mar 15, 2017

That Abercrombie & Fitch gift card you got from Aunt Peggy for Christmas — even though you haven’t shopped there since high school — finally has a purpose. Instead of letting it collect dust in your junk drawer, you can head to Applebee’s and use it to pay for dinner. For the remainder of March, Applebee’s locations in Texas will accept gift cards or expired coupons — from anywhere, even non-Applebee’s businesses (!!!) — to pay for up to 50 percent of your bill. They will literally take any paper, plastic, or printed coupon or gift card, and apply its value to the cost of your food. Have a coupon for $2 off canned soup for the grocery store? Use it at Applebee’s and get $2 off your check instead. The offer just can’t be combined with any other Applebee’s offer and it can’t be applied to alcohol (boo).

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In a press release, Applebee’s said the idea for the promotion came after noticing customers had expired coupons and gift cards to places they’ve never visited before. Chief operating officer of the Apple Texas franchise group Chris Dharod thinks the promotion will bring in customers who will eventually become regulars. In a statement, he said, “We know that when our neighbors taste our food and relax in our atmosphere, they will become Applebee’s fans for life.”

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